TIIB Exclusive

Wheels to Deals: Car Sales and Automotive Business

TIIB certificate. Not a Pearson award.

Car sales in a market where the used trade is enormous and the buyers come from everywhere. You learn the UAE automotive industry, how premium and volume selling differ, and how dealerships buy, price and move stock. Taught with dealership contact built in.

Apply for the next intake

At a glance

Duration
4 months
Study mode
Full time or part time, four months
Fee
AED 25,000 for the programme
Internship
Not included

Entry

  • No prior qualification in the subject.
  • Working English and a real interest in the field.
  • Next intake September 2026
  • Dubai Knowledge Park

What you study

  1. 01The UAE Automotive IndustryHow the UAE automotive market is actually structured.
  2. 02Sales TechniqueSelling premium and non-premium stock.
  3. 03Market TrendsReading demand, pricing and seasonality.
  4. 04Industry PartnershipsWorking with dealerships and fleet buyers.
  5. 05Dealership OperationsStock, finance and the paperwork behind a sale.

Where it leads

Where graduates go:

  • Sales roles with dealerships and automotive companies.
  • Independent car trading.
  • Fleet and corporate sales.

What it costs

Payable in instalments.

Standard fee. Instalment plans are agreed with your offer. Registration is a one-off AED 1,000, and the application fee is AED 100, which admissions invoices after you apply. Visa costs are separate and are set out on the student visa page.

Every fee in one place

Why here

  • An approved Pearson centre

    TIIB is approved to deliver and assess Pearson's Higher Nationals in Dubai Knowledge Park. This programme is our own, so it carries a TIIB certificate rather than a Pearson award.

  • 35+ founders teach here

    People who run companies now, in the room, not teachers who ran one years ago.

  • 22+ companies take our students

    That is the network the careers team introduces students into, whatever they are studying.

Who runs TIIB

Also in TIIB Exclusive

Back to TIIB Exclusive
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  • Beyond the Feed: Personal Brand that Sells

    A short, practical course on building a personal brand that earns money rather than likes.

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  • Personality and Presentation

    How you come across once someone is in the room with you.

    See the programme

Still deciding between two of these?

That is normal, and it is a ten-minute conversation rather than a research project. Admissions replies within one working day.

Other ways to reach admissions

Next steps

The next step is your application.

It takes about ten minutes and your answers save as you go. If there is one thing you want to check first, ask before you start.

Chat with admissions on WhatsApp