Personality and Presentation
How you come across once someone is in the room with you.
See the programmeTIIB Exclusive
Beyond the Feed: Personal Brand that Sells
TIIB certificate. Not a Pearson award.
A short, practical course on building a personal brand that earns money rather than likes. You find a niche narrow enough to be known for, write a value proposition that lands, and show up consistently on Instagram, LinkedIn and TikTok, using AI tools to keep the output steady.
At a glance
- Duration
- 1 week
- Study mode
- One-week intensive
- Fee
- AED 5,000 for the programme
- Internship
- Not included
Entry
- Open to anyone. No prior experience.
- Next intake September 2026
- Dubai Knowledge Park
What you study
- 01Niche and PositioningChoosing a niche narrow enough to be known for.
- 02Value PropositionSaying what you do in one sentence that lands.
- 03Persona DesignAn online persona that is still recognisably you.
- 04Platform VisibilityGrowing on Instagram, LinkedIn and TikTok.
- 05AI Tools for CreatorsUsing AI to keep output steady without sounding like a robot.
Where it leads
What you leave with:
- A defined niche and positioning statement.
- A content plan you can keep up with.
- A profile that reads the same on every platform.
- A way to price and pitch what you do.
What it costs
Payable in instalments.
Standard fee. Instalment plans are agreed with your offer. Registration is a one-off AED 1,000, and the application fee is AED 100, which admissions invoices after you apply. Visa costs are separate and are set out on the student visa page.
Why here
An approved Pearson centre
TIIB is approved to deliver and assess Pearson's Higher Nationals in Dubai Knowledge Park. This programme is our own, so it carries a TIIB certificate rather than a Pearson award.
35+ founders teach here
People who run companies now, in the room, not teachers who ran one years ago.
22+ companies take our students
That is the network the careers team introduces students into, whatever they are studying.
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Planning, recording and publishing a show people finish.
See the programmeSocial Media Influencer and Brand Creator
Four months on the business behind a creator account.
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Still deciding between two of these?
That is normal, and it is a ten-minute conversation rather than a research project. Admissions replies within one working day.
Next steps
- Fees and funding
Every fee in one table, including the ones that are not tuition.
- The student visa
TIIB sponsors it. What it costs, how long it takes, what you need.
- How to apply
What we ask for, and what happens after you send it.
The next step is your application.
It takes about ten minutes and your answers save as you go. If there is one thing you want to check first, ask before you start.