TIIB, The Innovation Institute of Business

TIIB Exclusive

Performance Marketer

TIIB certificate. Not a Pearson award.

Paid media, judged on numbers. Campaign planning, A/B testing and buying across Google, Meta and TikTok, with the metrics that matter: click-through, cost per click, return on ad spend. You learn where budget gets wasted and how to stop it.

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At a glance

Duration
4 months
Study mode
Full time or part time, four months
Fee
AED 25,000 for the programme
Internship
Not included

Entry

  • No prior qualification in the subject.
  • Working English and a real interest in the field.
  • Next intake September 2026
  • Dubai Knowledge Park

What you study

  1. 01Campaign PlanningStructuring a campaign before you spend anything.
  2. 02A/B TestingTesting properly, so the result means something.
  3. 03Multi-Platform Ad ManagementBuying across Google, Meta, TikTok and the rest.
  4. 04RetargetingBringing back the people who nearly bought.
  5. 05Budget AllocationWhere the money goes and why.
  6. 06Performance MetricsClick-through, cost per click, return on ad spend.
  7. 07Scaling and Case StudiesScaling a campaign without breaking the economics.

Where it leads

Where graduates go:

  • Performance marketer in an agency or in-house.
  • Paid media buyer.
  • Growth marketing roles in startups.

What it costs

Payable in instalments.

Standard fee. Instalment plans are agreed with your offer. Registration is a one-off AED 1,000, and the application fee is AED 100, which admissions invoices after you apply. Visa costs are separate and are set out on the student visa page.

Every fee in one place

Why here

  • An approved Pearson centre

    TIIB is approved to deliver and assess Pearson's Higher Nationals in Dubai Knowledge Park. This programme is our own, so it carries a TIIB certificate rather than a Pearson award.

  • 35+ founders teach here

    People who run companies now, in the room, not teachers who ran one years ago.

  • 22+ companies take our students

    That is the network the careers team introduces students into, whatever they are studying.

Who runs TIIB

Also in TIIB Exclusive

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Still deciding between two of these?

That is normal, and it is a ten-minute conversation rather than a research project. Admissions replies within one working day.

Other ways to reach admissions

Next steps

The next step is your application.

It takes about ten minutes and your answers save as you go. If there is one thing you want to check first, ask before you start.

Apply for the next intakeTalk to admissions on WhatsApp
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