Business

Marketing

Pearson BTEC Level 5 Higher National Diploma in Business (Marketing). The award comes from Pearson in the UK, not from TIIB.

Marketing as a discipline rather than a set of posts. You learn research, positioning, brand, campaign planning and the digital channels that carry most of it now, and you run real campaigns before you graduate. Dubai gives you a market with 200 nationalities in it to practise on.

Apply for the next intake

At a glance

Duration
2 years
Study mode
Full time, with a paid internship built into the programme
Fee
AED 40,000 per year

Entry

  • A recognised Level 3 qualification such as A-Levels, or a high school diploma.
  • English proficiency at IELTS 5.5 or equivalent.
  • Mature applicants with relevant work experience are considered case by case.
  • Next intake September 2026
  • Dubai Knowledge Park

What you study

  1. 01Principles of MarketingCore marketing concepts and consumer psychology.
  2. 02Market Research and AnalyticsUsing data to read a market and decide what to do.
  3. 03Integrated Marketing CommunicationsOne message across many channels without it falling apart.
  4. 04Branding and Brand ManagementBuilding and looking after a brand identity.
  5. 05Digital Marketing and E-commerceSocial, search and selling online.
  6. 06Marketing Planning and Campaign ManagementDesigning, running and measuring a campaign.
  7. 07Global MarketingMarketing across borders and cultures.
  8. 08Customer Relationship ManagementKeeping customers after you have won them.

How you are assessed

Assessment is mostly making things, which is how marketing work is judged in practice.

  • Designing and presenting real or simulated campaigns.
  • Case studies of brands and the strategies behind them.
  • Digital projects: social content, ads, online strategy.
  • Team marketing plans and presentations.
  • Research reports on market trends and consumer behaviour.
  • A full marketing strategy for a product or service.
  • An internship in a marketing team or an agency.

Where it leads

Where graduates go:

  • Marketing coordinator, supporting planning and analysis.
  • Digital marketing specialist, running ads, social and SEO.
  • Brand manager, owning a brand's identity and presence.
  • Social media manager.
  • Content creator or copywriter.
  • Market research analyst.
  • Advertising executive.
  • Public relations officer.

The internship is guaranteed, and it starts four months in

Not at the end, and not something you have to go and find. It pays up to AED 1,000 a month, based on performance, and hours are capped at 20 a week, which is what a student visa allows.

How the internship programme works

What it costs

Examination fees are included.

Standard fee. Instalment plans are agreed with your offer. Registration is a one-off AED 1,000, and the application fee is AED 100, which admissions invoices after you apply. Visa costs are separate and are set out on the student visa page.

Every fee in one place

A Level 5 HND is 240 credits

Direct entry into the final year of a UK bachelor's degree in marketing, digital marketing or business.

Those credits are the first two years of a UK bachelor's degree, which is why the last year is one year and not three.

How the final degree year works

Why here

  • An approved Pearson centre

    The centre is approved to deliver and assess the award in Dubai Knowledge Park, and Pearson audits that.

  • 35+ founders teach here

    People who run companies now, in the room, not teachers who ran one years ago.

  • 22+ companies take our students

    That is what makes an internship a promise rather than a hope.

Who runs TIIB

Also in Business

Back to Business
  • Procurement and Supply Management

    Dubai moves goods for a living, so procurement is a local skill with a global market.

    See the programme
  • Accounting and Finance

    Two years of accounting that ends with you able to keep a set of books, read a balance sheet properly and explain what it means to someone who cannot.

    See the programme
  • Entrepreneurship and Small Business Management

    For people who want to run something of their own, or run someone else's small business properly.

    See the programme

Still deciding between two of these?

That is normal, and it is a ten-minute conversation rather than a research project. Admissions replies within one working day.

Other ways to reach admissions

Next steps

The next step is your application.

It takes about ten minutes and your answers save as you go. If there is one thing you want to check first, ask before you start.

Chat with admissions on WhatsApp